Activision brings Zhu Zhu to the DS - Feeds After Midnight

Our beloved Activision Publishing, proud owner of the Guitar Hero franchise, and now Blizzard, is branching out into a new age of gaming. That's right, they're bringing toy hamsters to the DS. Zhu Zhu Pets, the "Toy of the Year" winning hamsters, which are a cross between Tickle Me Elmo, Barbie, Hot Wheels, and probably any other number of popular toys mixed into one. It seems that they did their marketing properly as Activision has taken note and brought all the fun-filled experience of owning the toy in real life to the DS. At least people won't see you outside with your Zhu Zhu Pet.



"Zhu Zhu Pets for Nintendo DS is arriving at a great time for the property," said David Oxford at Activision Publishing. "After winning 'Toy of the Year', everyone is eager to see the next phase of their favorite toy."

Gary Miller, President, GameMill Publishing, added, "This game delivers loveable hamsters, fun adventures and everything that Zhu Zhu Pets fans will love to play."

The actual game for the DS, unoriginally dubbed "Zhu Zhu Pets" allows players to care for and play with their favorite hamsters, including "Mr. Squiggles", "Num Nums", and "Chunk". Frankly I could imagine them choosing names that aren't reminiscent of a trip to the bathroom.

Zhu Zhu Pets was the best-selling toy last holiday season and recently won three industry awards at the 10th annual Toy Industry Association Toy of the Year (TOTY) Awards, including the 2010 "Toy of the Year," "Girl Toy of the Year" and "Innovative Toy of the Year."

Zhu Zhu Pets for Nintendo DS is rated E for Everyone by the ESRB and is now available for Nintendo DS at the low low retail price of $29.99. For more information visit www.activision.com or www.gamemillpublishing.com. If you really want to. I dare you.